Nonprofit Video Comms Blog + Podcast

NONPROFIT
VIDEO COMMS
BLOG + PODCAST

Should my small nonprofit make a video?

Three things to consider before choosing to make a video.

Your audience wants help - not videos

People want relevant info. They don’t want videos, articles, gifs, podcasts, etc for the sake of them. They just want the damn info. So,...

Myth: “Build it and they will come”

A quick Google search will reveal that the quote is always misquoted. Also, many communicators, business owners, artists, and marketers...

Fear. Maybe the final hurdle.

As a comms guy, I make the case for certain strategies. As video guy, I make the case for certain tactics. As a nonprofit guy, I connect...

Don't believe all the nonprofit video advice out there

Google "Nonprofit videos". The first page (for me) is a list of pages titled "inspiring videos" and "tips for storytelling" etc. DON'T...

Is fast, catchy content maybe bad?

Media is now made, used, and connects at an unimaginable, massive speed and scale in an infinite digital sphere. Marketers, publishers,...

High or low production videos?

First, loose definitions: High = specialty cameras, mics, and recorders. Specialty lighting. Editing and effects that give it a polished,...

What is a nonprofit strategic comms video?

What is a “strategic comms video”? It's a video that fortifies your strategic comms goals. Example: Your organization's goal is to...