Your audience wants help - not videos

Updated: Aug 10, 2021

People want relevant info. They don’t want videos, articles, gifs, podcasts, etc for the sake of them. They just want the damn info. So, your job is to find the best vehicle for the info.

  • Busy exec tends to like text (scan headers and subheaders) and podcasts (listen while doing other things)

  • Students tend to benefit from visuals that make a-ha moments

  • Newcomer’s detect useful content in their language in a sea of English.

  • Service buyers watch videos to preview who they will partner with

  • Donors check FAQs to understand the process

There is nothing special about the TV your cat is pouncing on. It’s the birds on the Telus commercial that they are pouncing on.

“People are dying to put down your article” —Bryan Burrough, Vanity Fair.

For more stuff like this in your inbox, please subscribe here :)

Disclaimer: Don't take me (or anyone) else too seriously. Industry culture, opinions, and ideas change over time. Learning never stops.


5 views0 comments

Recent Posts

See All

Welcome to the 18th episode of Nonprofit Video Comms, the podcast to help your nonprofit be seen and get funded and be more helpful to people. If you're a small nonprofit or a nonprofit consultant, th

This advice is for you if you: are a small organization making your own video have the courage to speak on camera believe in building human trust over clever branding The video idea What: A zero-produ

Understanding WHY your not-for-profit or charity needs video is becoming more obvious. Here is a quick timeline of video marketing and where we are today. Video usage from 2000 to now In 2000, online