High or low production videos?

First, loose definitions:


High = specialty cameras, mics, and recorders. Specialty lighting. Editing and effects that give it a polished, crisp look and tone.


Low = smartphone or webcam, earbuds, a lamp or ring light, at most a Rhode or Yeti mic. Editing alone, usually grainy or homemade vibe.


So how to choose? Why?


Choosing is a bit of a maze at the moment. Both organizations and video makers seem to have their own ideas of which is more effective. The style is all subjective. But, I can tell you one thing for sure:


... the internet has changed the game of return on quality. Uptake on homemade videos for organizations skyrocketed for a reason. Vloggers are celebrities for a reason. Keep that in mind. RETURN on quality is different now. That means you could spend $10,000 on a video with no results, or $100 with good results. It depends on you and your ability to know what matters to your audience, your budget, your time capacity, and your messaging — messaging messaging messaging.


For more stuff like this in your inbox, please subscribe here :)


Disclaimer: Don't take me (or anyone) else too seriously. Industry culture, opinions, and ideas change over time. Learning never stops.

5 views0 comments

Recent Posts

See All

Welcome to the 18th episode of Nonprofit Video Comms, the podcast to help your nonprofit be seen and get funded and be more helpful to people. If you're a small nonprofit or a nonprofit consultant, th

This advice is for you if you: are a small organization making your own video have the courage to speak on camera believe in building human trust over clever branding The video idea What: A zero-produ

Understanding WHY your not-for-profit or charity needs video is becoming more obvious. Here is a quick timeline of video marketing and where we are today. Video usage from 2000 to now In 2000, online